Case study · Catalogue, naming & website
Shades
with names
A yarn maker with a huge shade range — turned from a code sheet into a range buyers can browse and remember.
Yarn catalogueNaming systemWebsite
01
The start
Shade codes work inside a factory. Outside it, a buyer has no way to remember, compare or reorder the colour they loved.
02
What we delivered
- Yarn catalogues laid out for buyers, not for the warehouse.
- A naming system drawn from colours and nature, so every shade has a name people can say and recall.
- A WordPress website to present the full range.
03
The push
Shades with names, a catalogue with a point of view, and a range that’s easy to reorder.
Not just a portfolio piece. A start, a delivery, and a push.